About us

Radiators4u is a mark of quality, value and service, and acts as a lead to the brands that sit around it.

The 4u group of companies evolved to satisfy demand from the public for the best quality products with flawless customer service and is fully owned by SMR Enterprises which was formed in 2002.

SMR entered the market as a distributor of heated towel rails. Fully grasping the opportunity given by the internet, our product offering grew rapidly to include bathroom brass-ware, such as accessories, showers and taps.

Having originally started with heating products, strategic expansion meant offering Designer Radiators, Column and Cast Iron Radiators and now includes a full Aluminium offering alongside radiator valves and shower rails.

The absolute focus of the company is to provide the very best products and unparalleled customer service all at affordable prices. Always keen to be an accessible company, unlike many internet only retailers, we have always maintained premises where customers can visit us.

Our original site, a retail unit in Farlington, was rapidly outgrown so we moved into our first warehouse, and then to far larger premises at The Foundry, Kiln Lane, in Portsmouth.

We boast a showroom to display our product ranges and welcome visitors at any time, our friendly and helpful team are always on hand to provide assistance.

Our goals are, and always have been, to provide warmth to homes in the most aesthetically pleasing and cost effective way.

Supporting The Living Wage Foundation – SMR Enterprises Limited is proud to support the Living Wage Foundation http://www.livingwage.org.uk/. We believe that all UK companies should pay the living wage to their employees, this is why we are happy to pay a living wage from the very first day a new employee joins us. We value our employees’ well-being, and recognize their skills, experience, and the effort they put in to making our company, and your experience, excellent.